ADL FRESHGREENS – Product Introduction

In our country, organic farming accounts for only 2.5% of the total net cultivated area of 140.1 million hectares. Out of this, vegetable cultivation is very negligible. So organic vegetables are not accessible even to a small section of consumers.

Therefore, consumers are compelled to eat vegetables and fruits contaminated with chemicals and pesticide residues.

It may take a very long time to get access to organic vegetables. Meanwhile, the health of the people is badly affected by the consumption of pesticide-contaminated vegetables, so it has become a necessary evil. These pesticide residues are the root cause of many diseases.

According to different research findings in our country and according to the Center of Eco Genetics and Environmental Health Department of the University of Washington, USA, the following are some of the health risks of chemicals and pesticide residues on fruits and vegetables.

Health Risks of Pesticide Residues

• Respiratory problems
• Memory disorders and learning disabilities in children
• Hormonal imbalances, miscarriages, infants born with birth defects
• Depression
• Neurological conditions such as Parkinson's disease
• Reproductive disorders
• Cancers
• ADHD & ADD in children

Hence, it is imperative to note that one of the root causes of many health risks in humans is pesticide residues on the food we eat, whether the food is organic or inorganic.

According to the recent survey report of the Agriculture University of Tamil Nadu, the quantity of pesticide residues entering into our body daily in different countries is as follows:

Daily Pesticide Residue Consumption by Country

• America – 7.6 milligrams
• Britain – 12.0 milligrams
• Canada – 13.3 milligrams
• Australia – 20.0 milligrams
• Germany – 130.0 milligrams
• Europe – 156.0 milligrams
• India – 362.5 milligrams

Our country is consuming pesticide residues 40 times higher than America. It indicates the alarming situation of health risks for the people of India due to the consumption of pesticide residues along with their food.

Hence, the need of the hour is to protect the people of our country from the health risks associated with the consumption of pesticide residues through food.

Live Examples

Five years after the wheat revolution in Punjab, almost every family had a cancer patient since pesticides were used indiscriminately in high doses to get higher yields.

Nowadays, we find that most women are opting for IVF due to the development of reproductive disorders.

“To address the problem of health risks of chemicals and pesticide residues on humans, we came up with a eco-friendly technology of vegetables and fruits to clean pesticide residues present on them, to safeguard the health of the people. More so, young children—the future builders of the country—are protected from debilitating diseases to build a strong and healthy India.”

Advantages / Value Addition of Processed Vegetables and Fruits

• Retention of nutritional value due to pre-cooling immediately after harvest by reducing respiration rate
• Decrease in health risks due to removal of pesticide residues, fungus, bacteria, and viruses including the dangerous E-coli bacteria
• Double the shelf life or keeping quality compared to unprocessed vegetables and fruits
• Improved taste due to removal of contamination and preservation of nutrients
• Products accessible to consumers at an affordable price

Please Note

Though there is a commercial angle in the project with minimum margins to sustain it, our main focus is to address the health of individuals in society, especially the younger generation who are the building blocks of our country, by protecting them from dreadful diseases caused by pesticide residues and chemicals in food.

“A healthy diet should contain more vegetables and fruits.”

“If the food is right, there is no need for medicine.”

This project is first of its kind, under the technical guidance of Joint Director of Agriculture (Retd).